Studio50 Asche Clock product launch

Local designers Kim & Steve from Studio50 had a beautiful idea for clock that allowed insertable segments for memorializing those we never want to forget. We worked with them to strategize how best to introduce a product that challenges the taboo concepts of death, what happens to a body when life is gone, and how best to remember those we loved. I wrote a script for their teaser video and helped scout talent, locations, and produce the final edit.


My role: Strategy, script, video producer 
Client: Studio50
The script included 9 actors, 15 dogs, 1 cat, 5 locations, and was shot over the course of a weekend. With deliberate moods and scenes to capture to bring the story together, it was a challenge to work with so many unknowns in a short time period, but ultimately came together beautifully.
Orlando, Fla.   cassiemc@gmail.com