Studio50 Asche Clock product launch
Local designers Kim & Steve from Studio50 had a beautiful idea for clock that allowed insertable segments for memorializing those we never want to forget. We worked with them to strategize how best to introduce a product that challenges the taboo concepts of death, what happens to a body when life is gone, and how best to remember those we loved. I wrote a script for their teaser video and helped scout talent, locations, and produce the final edit.
![](https://freight.cargo.site/t/original/i/c5be45c96453e7f4ffe1ac4be89c477d3cf24d8027dac470a4ec3d930876ba47/Screen-Shot-2020-07-28-at-12.20.04-AM.png)
My role: Strategy, script, video producer
Client: Studio50
![](https://freight.cargo.site/t/original/i/48cf30283c889ad2d01c18f856b5d8352fecacb8cd5d271cdbb20bc385ccdaa7/mcdaniel-asche-schedule.jpg)
The script included 9 actors, 15 dogs, 1 cat, 5 locations, and was shot over the course of a weekend. With deliberate moods and scenes to capture to bring the story together, it was a challenge to work with so many unknowns in a short time period, but ultimately came together beautifully.
![](https://freight.cargo.site/t/original/i/ecf1809fdb772aaa8b1f4fb3b0a8cc3f742f6aa8f979c5e6eca850b265f25fbc/asche-stills.jpg)
Based in Central Florida. Say hello@cassiemcdaniel.com