Desma Health app
An ambitious technologist and forward-thinking MD, who I met during our work on Hacking Health Toronto, built a “Slack for Hospitals” app with a healthy round of funding from Y Combinator. Up for another round of funding, they sought to sharpen their business plan, their brand and their product. I helped the pair rename their app from Listrunner to Desma, create a new identity, create a persuasive new deck template, and do an initial round of UI & UX revisions for mobile and tablets.
My role: Naming, branding, UX, UI
Client: Listrunner/Desma Health